Privacy Policy

What Data We Collect

LA Muscle cares about your privacy. When you browse our website we collect information on what pages you are viewing. This helps us to analyse trends and to create better content based on what our customers view. Small files called cookies are written back to your web browser to help us identify each single visit to the web site. These files are only readable by the web site that set them and yourself.

If you create an account with LA Muscle, we request your personal contact details including address, phone number and email address. Our lamuscle.com accounts are multi-purpose accounts that are used for shopping and for access to the free services we offer. Therefore, we ask all customers to provide us with up-to-date contact information in case an order is placed immediately or at any time in the future. Your contact information is NEVER shared with any third parties and we will only contact you if there is a query with any order you place.

On creating a lamuscle.com account you are asked whether you would like to opt-in to our free newsletter. Every genuine newsletter from LA Muscle will include an unsubscription link in case you wish to opt-out at a later date. Alternatively, you can opt-out by going to http://www.lamuscle.com/mailing/unsubscribe.php. We ask that you enter your email address and your personal code that is sent in all LA Muscle emails to unsubscribe. This is to avoid unscrupulous practices by our competitors.

All information you provide to us can be accessed, viewed and updated by using the "My Account" section of lamuscle.com at http://www.lamuscle.com/myaccount.

How We Protect Your Data

We do not request or store credit or debit card information on our servers. Once an order has been placed on our web site, you are redirected to Worldpay to collect payment information. Worldpay are an independant company who specialise in secure collection of electronic payments. Card information is NOT sent back to LA Muscle. Worldpay simply return to us a set of data that describes whether the transaction was successful or not and supportive data.

All sections of lamuscle.com that request any personal information utilise data encryption using Hypertext Transfer Protocol over Secure Socket Layer (HTTPS). This provides an extremely high reliability index that data you send to us has not been read or modified in transit.

We do not store sensitive information (such as your account password) in clear text. Instead, we store a one-way "hash" of the data that cannot be reversed. Authentication is made by applying the same hash to the credentials you supply to us and comparing the result. To this end, we cannot read your sensitive data and our servers can only set a new password for you - not inform you of your current one.