Visit USA site >
Order £200+ today for a FREE gift at checkout up to £35! Next Day Delivery including weekends! Free Delivery Over £50. Order NOW! Close

The Secrets of a World Champion

How the "Black Diamond" cut it!

By Parham Donyai on 01.01.2019 06:10 pm


This is Ben. He is the first person I sponsored through LA Muscle. We did a lot of work with him, even branding him “The Black Diamond” and he went on to win the Mr UK and Mr World titles. He became the world’s no.1 natural bodybuilder. I went on to sponsor over 1000 athletes at one stage and worked with many of them to become champions.

Ben Agboke and Parham Donyai

What I learnt from these people was something very important that you can also learn from. Out of over 1000 athletes, what were the traits that made some of them world champions and got them to reach the pinnacle of success?

1. An end goal that was NON-NEGOTIABLE. They would rather die than not get to the goal. .

2. Laser-like focus on the end goal without any distractions.

3. Total dedication. For example, Ben would NEVER miss a workout even if he was ill and he would eat only what was on his plan. He would carry his foods, measured down to the gram with him everywhere.

4. A proper plan that they would stick to. The plan is the map and as long as you stick to it, you won’t get lost and you WILL get to your destination. .

5. Once they reached their goal, they would set the next goal, even bigger.

6. Proper supplementation to provide them with ingredients they would NEVER get in sufficient quantities from food. This is called being smart and some of the best had and still have LA Muscle supplements as their secret weapon. Ben used Norateen Heavyweight II, Sculpt, Fat Stripper, Six Pack Pill and more religiously (Speaking of religiously, Ben went on to become a man of god).

Ben won all the local competitions, then set his sights on the UK, then the Europeans and finally the World Championships. From there, he had other plans for his own self-development. Never stop! Ben was a great role model, kind, generous and a very decent man. He was also 100% natural despite many people doubting this during his career. He had great genetics and with correct training, nutrition and LA Muscle supplements, he created a body that was almost always mistaken for that of a steroid user.

Champions and successful people (in whatever field) share the above 5 points (many of them number 6 too!). I promise you. Do the same and you will find success.

Parham Donyai
Founder, LA Muscle

Parham Donyai

Parham Donyai


Parham Donyai is the founder of LA Muscle, having established the company in 1997. He has been a qualified complimentary medicine practitioner of almost 30 years.
Parham is a very successful serial entrepreneur with companies in various fields worldwide. Parham is an author, motivational speaker and mentor to businesses and individuals.



Norateen® Pick and Mix

Norateen® Pick and Mix

Pick any 2 Norateen® Muscle Builders for a special price


Norateen® Gold

Norateen® Gold

Expensive next-level ingredients in an award-winning formula, 100% guaranteed gains

Previous Next
Previous Next
Ultimate Male Performance Duo, Big Saving Today
£90  £125
Voted No.1: Men's Health BBC/ SKY TV. No side effects, full guarantee
from £25
Any 3 out of 8 top supplements
Testo booster to get you strong, lean, increase your confidence and libido
Any 2 best-selling fat burners for an incredible price
Choose your site
LA Muscle

Special Offers

Would you like to receive notifications about special offers?

No thanks Allow
Don't go!
Don't go!