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What Data We Collect

LA Muscle cares about your privacy. When you browse our website we collect information on what pages you are viewing. This helps us to analyse trends and to create better content based on what our customers view. Small files called cookies are written back to your web browser to help us identify each single visit to the web site. These files are only readable by the web site that set them and yourself.

If you create an account with LA Muscle, we request your personal contact details including address, phone number and email address. Our accounts are multi-purpose accounts that are used for shopping and for access to the free services we offer. Therefore, we ask all customers to provide us with up-to-date contact information in case an order is placed immediately or at any time in the future. Your contact information is NEVER shared with any third parties and we will only contact you if there is a query with any order you place.

Your personal data will be kept and used to to provide the information, goods and services offered through our website to you, for billing and order fulfilment. Your data will be kept indefinitely for contacting you via email, text or mail for promotions and information. These will only be LA Muscle related offers.

On creating a account you are asked whether you would like to opt-in to our free newsletter. Every genuine newsletter from LA Muscle will include a one-click unsubscribe link in case you wish to opt-out at a later date. Alternatively, you can opt-out by going to We ask that you enter your email address and your personal code that is sent in all LA Muscle emails to unsubscribe. This is to avoid unscrupulous practices by our competitors.

All information you provide to us can be accessed, viewed and updated by using the "My Account" section of at

We store the contract's content and will send you the details of your order as well as our general terms via e-mail. You can find the terms here at all times. The details about your recent orders can be found in your customer login.

If you are concerned about your data, you have the right subject to the payment of a small fee (currently £10) to request access the personal data which we may hold or process about you. You have the right to require us to correct any inaccuracies in your data free of charge.

If you wish to be removed from any LA Muscle lists please follow the remove instructions in the communications sent to you or simply call UK freephone 0800 328 2345 on internationally on 0044 208 9651177.

How We Protect Your Data

For your security, LA Muscle do not save your card details and you will be requested to enter your card number each time you use our checkout. When you enter your payment information on our payment page, your card provider may require extra authentication (known as 3-D authentication) and they will provide a page for you to enter the password associated with your card. This page is served straight from the card issuer and we do not see this data. To complete the transaction in this instance we will temporarily store your card in an encrypted database table for the time it takes to complete the authentication. This is so we can pass the details to the authorisation company once 3-D authentication is complete.

Payment authorisation services are provided by Worldpay. Worldpay are an independant company who specialise in secure collection of electronic payments. Card information is NOT sent back to LA Muscle. Worldpay simply return to us a set of data that describes whether the transaction was successful or not and supportive data.

All sections of that request any personal information utilise data encryption using Hypertext Transfer Protocol over Secure Socket Layer (HTTPS). This provides an extremely high reliability index that data you send to us has not been read or modified in transit.

We do not store sensitive information (such as your account password) in clear text. Instead, we store a one-way "hash" of the data that cannot be reversed. Authentication is made by applying the same hash to the credentials you supply to us and comparing the result. To this end, we cannot read your sensitive data and our servers can only set a new password for you - not inform you of your current one.