Rob Riches is a man in demand. As well as being a winning body builder, model and Mr Hollywood, Rob is busy directing an incredible new video for LA Muscle (more soon). As if all this was not enough, Rob had some time to film a short clip on the power of Norateen Heavyweight II, showing off his amazing power and strength, Squatting an incredible 220kgs. As a natural athlete, this is very impressive and you can now view the video clip for the first time.
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