Protein is arguably the most talked about macronutrient when it comes to bodybuilding, simply because it is used by the body to build and repair lean muscle tissue. And protein is not only essential for bodybuilders, but in fact anyone involved in intense and regular exercise, seeking to build muscle and/or to reduce body fat levels, must increase their protein intake accordingly to prevent muscle atrophy, and to promote muscle hypertrophy.
Protein can of course be obtained from high protein foods in your diet, however there is a huge benefit in consuming extra protein, the most convenient of which being high quality protein powders, or 'protein shakes'.
High protein foods from the supermarket can be very expensive, especially given the volume of food required in order to achieve the levels of protein the body needs for adequate recovery. Protein shakes are the perfect solution, enabling you to consume large doses of protein conveniently, quickly, and cost-efficiently, without any unwanted fats or carbs.
Government guidelines, or the recommended dietary allowance (RDA), for adults is 0.8 grams of protein per kilogram of bodyweight, however anyone involved with training or regular exercise should be at least doubling this amount. The International Society of Sports Nutrition position stand on protein and exercise in fact advises, that a protein intake of up to 2.0 grams per kilogram of bodyweight is not only safe, but may improve training adaptations to exercise training.
Whey protein concentrate is the most commonly used protein supplement, regarded as one of the best protein sources as it is low in fat and carbohydrate, is absorbed incredibly fast, and has strong values of all 20 essential and non-essential amino acids. LA Whey Gold is particularly high in the most important amino acids; branched chain amino acids (BCAAs) and glutamine. The fast absorption rate of whey protein shakes makes it the ideal post-workout shake, delivering the amino acids to the muscle tissue where they promote protein synthesis, and allowing your muscles to repair, and grow bigger and stronger.
LA Muscle use only the finest quality protein powders available, produced via cross-flow microfiltration (CFM) method, resulting in an ultra pure protein. The undenatured 100% whey protein has the highest biologicial value (BV) of any protein source (BV = 159!), for rapid absorption and improved utilization of the muscle building amino acids. What is more, LA Muscle don't use any artificial flavours or sweeteners, only the natural sweetener, stevia. Natural ingredients are much more nutritional and kinder to your body, and they give a much more natural tasting protein drink.
In order to give you absolute piece of mind, proving confidence in the quality of LA Muscle protein shakes, LA Muscle give a 100% money back guarantee. Don't be miss-sold by cheaper alternatives, you won't see the same results and you'll be left very disappointed!
Protein Shakes can indeed help you gain weight and build lean muscle mass, as a high protein diet is fundamental for muscle growth. Consume protein frequently throughout the day to ensure a continual amino acid supply, via protein synthesis, to the muscle tissue for lean gains. Choose from best-selling LA Whey Gold in a variety of sizes (908g, 2.2kg or 5kg), the all-in-one protein formula Complete with added creatine monohydrate, leucine, glutamine and more, or for hard gainers looking for a calorie dense weight gainer protein, use LA Whey Mass Gainer in order to bulk up.
Protein promotes satiety, boosts the metabolism and has a thermogenic effect on the body, thus contributing to weight loss. Naturally low in fat and carbs, protein shakes are ideal for fat loss, and LA Muscle have formulated Diet Whey with added Glucomannan, a proven weight loss ingredient, to deliver fantastic, fast results.
Muscle doesn't grow in the gym, it's during the periods of rest when with much needed protein, they will grow and repair. With inadequate protein intake, your muscle recovery will suffer, and this will be reflected in subsequent training sessions. Ensure you're back in the gym stronger for your next workout by using LA Night Protein before bed, a casein protein that will drip-feed the muscles with amino acids whilst you sleep.
International Society of Sports Nutrition position stand: protein and exercise. (Campbell, B., et al. 2007). Journal of the International Society of Sports Nutrition, 2007, 4:8.