Since Rob 'Hollywood' Riches moved to LA to follow his dream as a professional fitness model, he's enjoyed success not only in some of the biggest fitness magazines such as Muscle & Fitness, and Ironman, he's also continued his winning streak on stage, adding to title collection; America's Best Body, 2 Pro Fitness Card's, and came 2'nd in the World Muscle Model competition last year.
Since first joining the LA Muscle Team early back in 2005, Rob has displayed a winning attitude both on and off the stage, and has worked closely with the R&D team to help develop the latest addition to LA
Muscle's award-winning supplement line; Norateen Hollywood Body.
In this special 2-part series, you will not only see Rob behind the scenes on his latest photo shoot for fitness magazine Exercise & Health, but you'll also see him workout, and share some of his best tips and advice about modeling and training.
Check out some of the LA Muscle Products Rob takes before training, and what a difference it makes after less than 30-minutes.